Blue Shield of California
COVID-19 Resource Center for Employers, Plan Sponsors, Brokers and Consultants
Coworkers working at computers, wearing masks.
STEP 3

Moving forward

Once the practical concerns of reopening are covered, think about evolving your business so it's able to adapt with ease to a changing marketplace. Consider digital technologies that improve processes and strategies for redesigning customer experiences.

Redesigning customer experiences

As businesses reopen across the country, many are experimenting with new ways to meet their customers’ needs while also adhering to public health guidelines. The uncertainties that continue to loom impact businesses of all types and sizes. Yet while some remain focused on staying afloat, others are finding creative solutions to drive sales and even grow their business amidst the pandemic.

We’ve gathered some examples of businesses who have augmented or changed their own operating model to serve current customers and attract new ones, hoping their creativity may help spark ideas for your business.

A worker in a mask, standing near the entrance to a shop.

Step 1

Reconsidering your product or service lineup.

A cupcake shop in Minnesota developed a new shippable product line in order to reach customers nationally. Orchestras around the world are reconsidering their repertoire, opting to perform pieces that require fewer instruments and allow more space between musicians.

A man looking at a computer screen, in a video chat.

Planning for digital transformation

While digital tools have become increasingly important for businesses of all types and sizes over the last few decades, the pandemic has all but forced technology to become top of mind. As business owners and leaders consider how to move forward post-lockdown, it’s a good time to think about the role digital technology can play in your company’s future.

Blue Shield Spotlight

How reimagining health care helped Paradise Medical Group recover from crisis

Following the deadly Camp Fire in 2018, the Northern California town of Paradise was decimated, with more than 26,000 residents displaced and 95% of the town’s buildings either destroyed or severely damaged. As part of the reconstruction effort, Blue Shield of California was there to help, working to rebuild Paradise Medical Group (PMG) and restore much-needed medical services to the community.

A lady using a hand sanitizer dispenser.

Thinking about business transformation

COVID-19 has already left an indelible mark on how business is done. Some changes, like making hand sanitizer available in the workplace, address important short-term concerns, but many business leaders and owners are thinking further ahead – into “the next normal” – in order to thrive in a post-COVID world.

In addition to planning for digital transformation, here are some strategies that businesses, no matter your size or type, might consider going forward.

Sandra Clarke

Blue Shield Spotlight

Sandra Clarke on innovating and managing finances during a pandemic

“When you do a Google search, you get over two billion results for the word ‘innovation,’ so I think it means a lot of different things to different people – but you have to define it in a way that’s meaningful for your organization. It could mean rethinking how we do our jobs, or how we go to market…”

Sandra Clarke, senior vice president and CFO, Blue Shield of California

Contact Us

If you have more questions, we’re here for you.

  • Small Businesses (1-100 employees):
    Employer Services at (800) 325-5166

  • Large Group Employers (101+ employees):
    Contact your Blue Shield representative

  • Brokers: Producer Services at (800) 559-5905